Pay for reviews is a controversial marketing practice where businesses or individuals offer compensation, such as money, discounts, free products, or services, in exchange for written reviews of their offerings. This strategy is often used to boost a brand's online presence, increase sales, and improve customer trust by displaying positive feedback on e-commerce platforms, social media, or review sites. While it can provide a quick way to generate testimonials, it raises ethical concerns about authenticity and transparency, as incentivized reviews may not reflect genuine customer experiences. Many platforms, like Amazon and Google, prohibit such practices to maintain fairness and credibility. However, some businesses still use this method, either openly or discreetly, to enhance their reputation and competitive edge. [5-star usa google reviews][5-star usa google reviews]