Logo colors play a powerful role in shaping how brands are perceived, tapping into deep psychological associations—like red for excitement or blue for trust. This makes color selection a critical part of the branding process, especially when designing intricate visuals like a designs crest, where color enhances both symbolism and emotional impact. A well-crafted crest uses deliberate color choices to reinforce the brand's identity and message at a glance. Ultimately, the psychology behind logo colors ensures that even subtle design elements leave a lasting impression.